Advertising cannot influence editorial decisions or editorial content. Advertisers or sponsors have no prior knowledge of editorial content, nor should editors shape content to support advertising.
Advertising should be clearly distinguishable from editorial content. Hong Kong Guokang Future Publishing House Co., Limited will not publish "advertorial" content, and sponsored supplements will be clearly stated as such.
Hong Kong Guokang Future Publishing House Co., Limited does not endorse any product or service identified as an advertisement or promoted by a sponsor in its publications.
Advertisers and sponsors have no control or influence over the results of keyword or subject searches a user may conduct on the Hong Kong Guokang Future Publishing House Co., Limited website.
Hong Kong Guokang Future Publishing House Co., Limited reserves the right to accept or reject advertising or sponsorship proposals. If a proposal is rejected, an explanation will be provided and the advertiser will be allowed to modify or submit a replacement.
Hong Kong Guokang Future Publishing House Co., Limited has final authority over where advertisements appear. All clauses regarding advertising position in an advertising contract are treated as requests; fixed advertising placement cannot be guaranteed. If any advertisement falls outside specifications, a request should be made to the editorial board, which will respond with a full explanation and final decision within three business days.
Hong Kong Guokang Future Publishing House Co., Limited, in its sole discretion, reserves the right to discontinue publication of any previously accepted advertisement if the Editor(s)-in-Chief or its editors request its removal.
All advertisements and products must comply with the relevant laws, regulations, and industry codes in the country where they will be seen. Advertisements for pharmaceutical products regulated by the Food and Drug Administration (FDA) must conform to US FDA rules on advertising.
All advertisements must be submitted in a file format that Hong Kong Guokang Future Publishing House Co., Limited accepts. Advertisers must allow access to the marketing authorization and overview of product attributes when submitting advertisements, and must clearly and prominently identify the advertiser by trademark or signature.
Proprietary names of pharmaceutical products must be accompanied by the chemical, generic, or official name; the quantity of all active substances must be stated along with the recommended dosage. Each page of an advertisement for a prescription-only drug should be clearly labeled as intended for health professionals. New advertisement copy and creative for pharmaceutical products should be sent to the advertising department, allowing two weeks for clearance.
In consideration of the publication of an advertisement, the advertiser and its agency jointly and severally agree to indemnify and hold harmless Hong Kong Guokang Future Publishing House Co., Limited, its officers, agents, and employees against any costs (including legal fees) and losses resulting from the publication of the advertisement, including claims or suits for libel, privacy violations, copyright infringement, or plagiarism.
Hong Kong Guokang Future Publishing House Co., Limited reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for any past-due or unpaid amounts in the event of nonpayment. If remittance is delayed more than thirty days, or the advertiser becomes bankrupt, insolvent, or enters insolvency proceedings, any order may be cancelled.
Hong Kong Guokang Future Publishing House Co., Limited reserves the right to remove any advertisement at any time if instructed to do so by any law enforcement agency, court, or government agency.
Hong Kong Guokang Future Publishing House Co., Limited is not responsible for incidental or consequential damage arising from errors in displaying or printing advertising.
The advertiser must obtain in advance Hong Kong Guokang Future Publishing House Co., Limited's written consent for any reference to the company or its products or services in advertisements, promotional materials, or merchandising.
Any use of publication trademarks or copyrighted material for links to and from the website must be approved in advance by Hong Kong Guokang Future Publishing House Co., Limited. Unauthorized linking is prohibited.
Hong Kong Guokang Future Publishing House Co., Limited may change the terms set out herein at any time, provided that no such change applies to advertisements whose closing date precedes the announcement of the change.
All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Advertisements that discriminate against applicants based on sex, age, race, religion, marital status, or physical disability will not be accepted. Non-U.S. recruitment advertisers are required to certify in writing that they are equal-opportunity employers.
Hong Kong Guokang Future Publishing House Co., Limited will not be bound by any condition, printed or otherwise, appearing on any insertion order or copy instructions when such conditions conflict with the conditions outlined in this policy statement.
The use of pixels, beacons, cookies, tracking tags, or similar technology in advertising creative by the advertiser to collect personally identifiable information is prohibited.